TRENDS IN BUSINESS INTELLIGENCE

  Business Intelligence: Business Intelligence is a process driven by technology. The procedural and technological framework that acquires, stores, and analyses the data obtained by a company’s activities are known as Business Intelligence (BI) ( Investopedia, 2022) . In the business intelligence process organization gets data from external sources and internal IT sources and systems, runs queries, prepares for analysis, and creates data visualizations by running queries against the data, BI reports, and dashboards to make the analytics results used by users for strategic planning and operational decision making. The primary purpose of BI initiatives is to produce better decisions for organizations to increase business revenue, Analyse customer behaviors, compare data with competitors, optimize operations, improve overall operational efficiency, can analyze market trends, and gain business advantages (techtarget, 2022). Working process: Organizations and Businesses have various goa...

  Data mining is a critical step in data analeptics. In layman's language, we can look at data mining as a person digging through a cave in search of gold. The method of analyzing data from various viewpoints using various methods and summarizing it into valuable information is known as data mining  (Roiger, 2017.) . Data mining with proper tools may result in discovering previously undiscovered fascinating patterns, unexpected records, and relationships ( Witten, et al.,2005).   figure: 1 TYPES OF DATA  Types of data:  In the above figure: 1 we can see that data is classified into qualitative and quantitative, which further is classified into nominal & ordinal data and discrete & continuous data. Qualitative data:  This category of data is the kind of classification that is used to group data—for example, age, gender, and one's job title. Within the quantitative data, there are nominal data and ordinal data. ·        ...